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SO... WHAT IS COPYWRITING


In general, it is writing that promotes a person, opportunity, idea or opinion.  Since we're discussing websites, we will just assume the writing will be on a website (and this will be referred to as search engine optimization copy).  

There are definitely other mediums that make use of copywriting and copywriters; television ads, radio commercials, billboards, bus ads, newspaper ads, magazine ads, etc. You come up with the idea and the point behind writing copy.



SEO TRUSTED COPYWRITING


Google has its own reliance factor relating to site pages and their copy. I did not know this with my years of experiences as an SEO copywriter.

The norms that I have been preaching with passion were what Google Librarian Newsletter revealed in a recent column, explaining what Google watch out for in a copy.

With this wonderful job done, it is easy to become a trusted source and potentially help in increasing your rankings for Google.

As written in the original issue of this newsletter, Matt Cutts explained by beginning to reveal many factors (other than Page Rank) Google uses to rank pages and to evaluate copy. He advances by portraying the use of keywords and their connections with other page factors.



COPYWRITING NEWBIE


Information regarding charges of fees and services are frequently checked out on my site by other copywriters. On my part, I still take some looks from time to time on my competitor’s websites, just to keep in check some things I ought to be doing that I’m missing out on.

I was surprised the other day I received many emails from some students working to have degrees in marketing or related media degrees, seeking for few guidelines to achieve success in the “Copywriting Industry”.

I never reasoned Copywriting to be an industry in the first place. What I know is that many of the freelancers are copywriters who usually prefer to work from home.



COPYWRITING FOR EMAIL MARKETING


A very effective tool as far as successful low-cost internet marketing endeavors are concerned is the Email Copywriting. It has the most respected reputation of bringing targeted traffic to websites and it is widely used.

It has been effective in staying in touch with your prospective customers or clients make special offers and sending out invitations.

Email marketing may be in a form of a newsletter or a plain announcement being sent to several targeted prospective customers.



KEYWORD RESEARCH FOR YOUR SALES LETTER


Noticeably, the most significant part regarding your copywriting is your sales letter's capability to sell. Another thing that you may want to consider when writing your next website sales copy is on how searchable it will be on Google.

Keywords are terms or words that relate to specific topics on the internet. Keyword research will engage different aspects, such as discovering sales related keywords or driving highest qualified users to increase their online sales.

Keyword research is the fundamental step towards a thriving search engine optimization campaign. You have to be very cautious when choosing keywords, as it can be very complicated to select targeted keywords for a website. 

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